Question 1

How do I create a new GA4 property for my eCommerce site?

Accepted Answer

To create a new GA4 (Google Analytics 4) property for your eCommerce site, follow these steps:
Go to Google Analytics: Open your Google Analytics account and navigate to the Admin section.
Select the Account and Property: Choose the account to which you want to add the property, then click "Create Property" under the property column.
Choose Property Type: Select "Web" as the platform for your property.
Enter Property Details: Fill in the required information for your property, including the name and time zone.
Create Property: Click on the "Create" button to generate your new GA4 property for the eCommerce site.

Question 2

Where can I find the Measurement ID for my GA4 property?

Accepted Answer

After creating a new GA4 property, follow these steps to find the Measurement ID:
Access Property Settings: Within the Admin section of Google Analytics, navigate to the desired property.
Click on Property Settings: Under the Property column, click "Data Streams" and select the appropriate web data stream.
Locate Measurement ID: In the Property Settings, you'll find the Measurement ID listed. It usually starts with "G-" followed by alphanumeric characters.

Question 3

What are the essential steps to enable Enhanced eCommerce in GA4?

Accepted Answer

Enabling Enhanced eCommerce in GA4 involves the following steps:
Access GA4 Property: Open your GA4 property in the Google Analytics interface.
Navigate to Configuration: Go to the "Admin" section and select the property you want to enable Enhanced eCommerce.
Enable Enhanced eCommerce: Find the "E-commerce Settings" option in the property settings. Toggle the switch to enable Enhanced eCommerce GA4 reporting.
Configure Enhanced eCommerce Settings: Customize your eCommerce settings based on your platform and specific tracking requirements.
Save Changes: Ensure to save your changes to activate Enhanced eCommerce tracking for your GA4 property.

Question 4

How do I add the GA4 tracking code to my eCommerce site?

Accepted Answer

To add the GA4 tracking code to your eCommerce site, follow these steps:
Access GA4 Property: Open your GA4 property in the Google Analytics interface.
Navigate to Data Streams: Go to "Data Streams" in the Admin section under the property column.
Copy Measurement ID: Ensure you have the Measurement ID handy, as you'll need it for the tracking code.
Generate GA4 Tag: Use Google Tag Manager or insert the GA4 tracking code directly into your website's HTML. Paste the Measurement ID into the appropriate field.
Verify Installation: After adding the tracking code, check the real-time reports in Google Analytics to verify that data is being collected properly.

ga4 ecommerce tracking

How to Integrate GA4 with an eCommerce Site?

ga4 ecommerce tracking

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