As we have reached the fall of November 2012, holiday season has already begun – right time to make an ecommerce strategy that enables you to maximize the potential of your ecommerce site. Ecommerce sales on Black Friday crossed $1 billion mark for the first time ever, with nearly 60 million Americans hitting the estores. If by any chance your online store didn’t make good revenue or if you want to get more in this post-Black Friday season, getting your conversion funnel optimized strategically will certainly be of great help.
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Are you ready for this holiday season?
You must have prepared a to-do list. If not, prepare it today! But before launching your plan, stay back and give a second thought to your preparations for this holiday season. And ask yourself whether you’re using that plan to drive sales only, and also what more you could offer your customers on Black Friday?
If you are counting on Christmas and New Year, you need to be well prepared to come out as a winner this holiday season. Here are some essential tips that you should leverage on to garner loyal customers and make whopping profits.
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1. Promotions –
You have prepared a plan to offer your customers heavy discounts, irresistible combo plans and facilities such as free shipping. Great! But do your potential customers know about these savings? How will you communicate about it? Here comes the role of promotion.
Once your offering plan is set, it’s time to expand its reach to engage the target audience. This can be done in many ways:
- Use theme banners that articulate your offerings.
- Email to your subscribers about your offers.
- Promote via social media to reach new audiences.
- Run holiday campaign that includes blog posts and press releases.
Endless options are there for promotion. Adopting all of them is practically not possible. So the best approach is to limit yourself with the most favorables. And just be sure that your offers are well advertised.
2. Customer service –
Customer service is one of the most crucial aspects, yet often under-looked, to achieve success in this holiday season. It is must to make online holiday shopping experience pleasant for your customers by offering them extra benefits such as free, innovative gift wrapping, complementary gifts etc. Adding on little things to your service can win you customers for life.
3. Customer loyalty –
Ecommerce is the business of give and take; here loyalty is one of the most important factors on which conversions are based. To make your holiday season strategy successful, it’s must to gain customer’s loyalty and this can be achieved by showing them clear detailing about your schemes.
- Shipping: Shipping needs special consideration. For any ecommerce store, it’s essential to have well-defined shipping rules to gain the loyalty of customers. Offers such as free shipping for the holiday season can help you attract more customers.
- Return Policies: Return policies are what customers are looking for in holiday seasons. An extended return period can be a positive point to grab customer’s attention and gain their loyalty.
Wrapping up
Hopefully, the above mentioned tips help you make a successful holiday strategy for your ecommerce business and increase your conversions during this time. The season is on the door, so tighten your belt as soon as you can to make the most out of your online store.
