1. Simple and easy to use features.

2. Flexible Content Management System: You can quickly build customized solutions that work in sync with your e-commerce business needs owing to the flexibility of the Magento platform.

3. Good for marketing: Generates revenues and sales from effective tools like cross-sells and upsells that entice users to buy more products.

4. Magento creates search engine friendly URL’s that are good for marketing.

5. A high number of features: One of the best things about Magento is that it provides an inclusive range of features in a well-organized manner.

6. Updates the website automatically. (Usually not available on other e-commerce platforms)

7. Magento’s flexible rules of pricing attract a high number of customers.

8. Supports multiple websites to promote products and services across domains.

9. Customizable themes: Customize your store in any way you want and obtain any template for the look you desire.

10. Mobile-friendly Configuration: Magento is responsive and completely mobile-friendly.

11. Functions of the Magento e-commerce platform are very simple, quick and versatile. Browse easily, buy comfortably and enjoy effective services expediently.

12. Extremely popular and has a very long history. Therefore, plenty of information is available for users as well as developers.

Advanced SEO. Magento’s advanced SEO support features give products a great chance to rank on all popular search engines like Google, Yahoo, Bing and more.

13. Manage your products efficiently. You can display specific prices for a specific group of customers, add multiple images for products and you can control all this by using simple options.