CELLAR ANGELS

Project Type

Cellar Angels is a fully integrated eCommerce CMS platform to replicate the success of their stores & to become a ‘must visit’ destination for friendly, engaging & assisted wine, beer & spirits purchases, design flair .

Key Challenges

• The main goal was to develop a ‘must visit’ destination for friendly, engaging & assisted wine, beer & spirits purchases.
• We needed to ensure the experiential side of the site, including supporting informative content, social media, blogging, marketing and customer engagement.

Proposition & Solution

• To ensure that searching & checkout is easy, will appeal to a broad demographic & is suitable for varying purchasing behaviour.
• To give the site a modern, attractive and approachable design that fitted well within the company style guide.
• It was quickly discovered that the site needed to continue offering superior quality products, but also needed to incorporate a marketing edge and community aspect that was missing to date.

Our Development Process

• The Discovery Phase- Our business analysts performed a lot of research and brainstorming before the app development process. At the end of the discovery phase the “Who, Why, What, When and Where” of the project were thoroughly scrutinized.
• The Execution Phase- After gathering all the nuts and bolts to proceed, it was time for project execution. Our designers, developers and quality analysts followed agile development process for execution and worked side-by-side to achieve the project aims. Our project managers also did regular reviews to check the progress of the project went smoothly and according to the time.
• Sprint Base Project Delivery-We took client’s feedback on each stage of development and applied the feedback in the project. It helped us to meet the client’s expectations in the best possible manner.
• The Deployment Phase- Now, app was ready to be unleashed to the world after rigorous development & testing period. We deployed the app in the appstore.

Salient Features

• The website incorporates innovative elements that are focussed on the user experience.
• The integration of educational areas on both the homepage and deeper into the site structure.
• Users can see the various ranges, read about each bottle and then visit a dedicated cart page for each product.
• Users can see the various ranges, read about each bottle and then visit a dedicated cart page for each product.
• The pages also contain easy 'one click' options for the amount you want to buy and the ability to add cases.

Results & Benefits

Client was impressed with how Framework Design instantly understood what we were trying to achieve. Throughout the project it was a pleasure to work with and always went the extra mile to ensure that the final product delivered should meet all expectations.